![]() ![]() When it comes to surfing, there are so many different paths you can take, whether you’re interested in competing or simply paddling out for your daily adrenaline rush, Quiksilver has surfwear that can accommodate all levels of athletes. Why? Because ever since we designed the first pair of boardshorts, we’ve found that we have a talent for designing surf clothes that are made to perform both in the water and in your everyday life. If you’re looking for surfwear, Quiksilver is the only place to shop. Quiksilver: Surfing is our Passion, Surfwear is our Business Whether you’re headed to the beach or to the mountains, Quiksilver knows exactly what you need to stay clothed comfortably. Our clothes are designed to be fashionable yet functional, and our shoes and accessories add just the right finish to any outfit you throw on in the morning. We incorporate the latest technical fabrics and features to each of our products so that you can keep going full speed ahead into whatever journey each day brings. We stay ahead of the trends so that each season we can release products that not only satisfy your fashion needs, but that play an innovative role within your daily life. Your Surf Lifestyle Starts Hereįrom sea to shining sea, and all the mountains in between, Quiksilver clothes, shoes and accessories will keep you fully covered and prepared to take on any adventure. At Quiksilver, we innovate to inspire, and if our products can facilitate your adventure-seeking lifestyle then we’ve done our jobs right. Quiksilver’s extension into the ski and snowboard categories was a natural part of the brand’s growth, and we continue to be one of the top snowboard brands represented on the mountains year after year. ![]() What started as a company simply rooted in surf lifestyle, has evolved into an influential brand that provides high quality fashion for those seeking performance and comfort in the world of adventure sports. It can be seen as arrogant or conceited, but with the right brand, a crown can communicate tradition and permanence.As the most iconic surf brand that has pioneered generations of progression and innovation, Quiksilver has been delivering the best of the best to surfers everywhere since 1969. It's also a clean, solid symbol that can be easily rendered in an abstract form for use in small sizes.įinally, crowns are now so widely seen that they've lost their exclusive connection with royalty, so it doesn't necessarily come across as pretentious for a small brand with no royal connections to use one – even graffiti artists use crowns in their tags. Crowns are easily recognisable and fairly universal, with many cultures around the world being familiar with some form of headdress as a status symbol. It might seem like a lazy design decision, but including a crown in a logo design can be an effective way to communicate luxury, wealth, legitimacy and superior quality. Why do so many brands have logos with crowns? It focuses on gaudy luxury for the new rich, and it's proud of it. Here the logo works as a joke, communicating the brand's brash, upstart attitude. There's gothic text, a ribbon, a shield, the founders' initials, highland terriers and, of course, a crown. Its logo is an over-the-top parody of traditional wealth and status, throwing in everything. The casualwear brand Juicy Couture, famous for its velour tracksuits, was only founded in 1997, but it's dressed fashion queens such as Britney Spears, Paris Hilton and Madonna so it we can understand it might feel like royalty. Indeed, the designers seem to have cannily foreseen today's trend for flat designs, dropping the previous two shades of blue for a single hue (00A1DE to be precise).Īs KLM says itself on its website, "Maybe they were thinking “Hmm, it might be useful for our future designers and aircraft painters if our logo is just one colour,” and they would’ve been right."įinally, there are cheeky ironic uses of crown logos. Its simplicity makes it adaptable to pretty much any application (not something that can be said for the original logo from 1919 (see below). The Netherlands' KLM is now part of Air France–KLM, but despite that link to a country whose royalty lost its crown in the most violent way, it retains its allusions to the Dutch monarchy, from whom it received a royal predicate (Koninklijk) in 1919.Ĭlosely based on a 1964 design by the British designer Henri Kay Henrion, KLM's current logo with a crown was last updated way back in 1991. Here's another example of a company that's hung on to its royal connections. (Image credit: Koninklijke Luchtvaart Maatschappij N.V.) ![]()
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